The Black Friday period is approaching and Apto has very special news coming up: this is the signal you needed to fulfill your dream. Black Week 2020 is coming!
So get ready, and get to know Black Week, an action specially created for you to receive first-hand the best offers and discounts in the real estate market.
The purchase journey of a property is a unique moment. And although it seems like a very complicated process, with the right information and taking advantage of the best opportunities, it is much easier to fulfill the dream of living well and living even better!
Find out all the details below, and understand how to participate in Apto’s Black Week 2020.
What is Black Friday?
The term Black Friday was created by the retail segment in the United States and refers to a mega sales action.
Typically, Black Friday takes place on the last Friday of November, right after the Thanksgiving holiday, a tradition in the United States.
Among the various benefits stipulated, this action has offers of various types of goods, with discounts that reach 70% of their usual values.
Black Friday in Brazil
Its first edition in Brazil took place in 2010, with the participation of several stores from numerous segments such as clothing, bookstore, electronics, beauty, among others.
Since then, with the passage of time and market transformation, public adherence to Black Friday has increased more and more and its impact on the performance of national e-commerces has become more noticeable every year.
One of the impacts of this performance is evidenced by the numbers: 69% of Black Friday purchases occur online, while only 45% of Christmas purchases are made via the internet, according to the Consumer Trends survey carried out by Google, in October of 2018.
In addition, according to a survey by Ebit|Nielsen, a company specializing in data analysis, online Black Friday promotions in 2019 led 418,000 Brazilians to buy online for the first time.
In 2019, the total base of online shoppers in Brazil was 2.85 million, which indicates an increase of 18.1% compared to 2018, during the same date last year.
In other words, the consumer is increasingly aware of the right moments to buy.
Black Friday in the real estate market
Black Friday has its impact marked in several sectors. And the real estate market could not be different.
After all, consumers have valued the date as a good opportunity to buy properties at attractive discounts and finally realize their dream of homeownership.
See below some actions carried out within the real estate market recently:
In São Paulo, the construction company and developer Tarjab prepared 25% discounts on properties with selected lengths, from 56 to 98 m², in the South Zone.
Directional Engenharia created a national action called Black Week Directional, to grant discounts and prizes. In Minas Gerais, for example, in addition to discounts throughout the proposed month, during the campaign, customers competed for a draw for three cars.
The Loft digital platform planned R$400,000 in discounts, in addition to other benefits such as a 1-year guarantee on the property’s renovation.
The real estate consortium also entered Black Friday. Santander bank promoted the Vem que Volta campaign, in which after consuming a product offered by the bank, such as a real estate consortium, for example, the consumer received a benefit from those offered by participating partners in the promotion, such as Smart Fit, Uber LinkedIn, Xbox, YouTube etc.
In order to facilitate the closing within the days of Black Friday, the construction company MRV Engenharia provided, in partnership with Uber, drivers to take them to the sales shift, in addition to special discounts.
These are some of the actions that were created within the real estate market for Black Friday last year. However, there are still many possibilities to be explored regarding special offers and discounts.
According to Apto CEO and Founder Alex Frachetta, the real estate market has never relied heavily on the strength of Black Friday because many companies believe that buying property is a slow process and it is difficult to get people to act on impulse.
This is true, however, Alex believes there is a difference in perception: the objective is not to encourage impulse buying, but to offer an extra incentive for people who have already started the process of buying property so that they can fulfill their dream of life.
“It is a special opportunity for people who have already started the research process and are in the decision phase.”, concludes Alex.
Is it a good time to buy real estate?
Now that you know the origins of Black Friday, you can understand its evolution and transformations in Brazil, as well as its influence on the real estate market, you are probably wondering: but is this the right time to buy an apartment?
And the answer is: yes!
Based on the determination made by the Copom (Monetary Policy Committee), on August 5 of this year, the basic interest rate, the Selic, was cut by 0.25 percentage points. Until the decision took the percentage from 2.25% to 2% per year – the lowest in history.
Therefore, with the low Selic, interest rates were reduced, inflation is low and access to credit is easier, that is, the time is very promising for investing in the real estate market.
In general, builders did not increase prices throughout 2020. With frozen prices it would be good, now with Black Week discounts, it gets even better!
In addition, it is a great opportunity for investors looking for safer investment options , that is, with less instability and good long-term profitability.
Favorable economy + discounts for buying real estate = opportune time to make dreams come true.
Heats up Black Week 2020
In Apto, the action heats up Black Week will start on October 14th and will feature a countdown specially created so that you know firsthand the best offers and news that Black Week will provide.
But beware: the heat ends on November 22!
Therefore, it is very important to pay attention, and be sure to sign up, to participate in the biggest week of discounts on new properties in the real estate market: Black Week do Apto.
How to participate?
To participate, simply access the Apto Black Week page and fill in your information, such as: name, email and city of interest.
In addition to the Black Week offers, you will also receive a series of essential tips to facilitate your purchase planning, and consequently your journey in search of the dream property.
So don’t be left out!
Black Week 2020
And finally, the icing on the cake! Black Week will start on November 23rd and end on November 29th.
And during this period, you will find offers and conditions specially created for Black Week, that is, properties with discounts of up to 30% off.
In addition to discounts, you can also secure special gifts to make your shopping journey a complete experience!
Make your dream come true!
The time has come! Now that you know all the special conditions of Black Week do Apto, you can now fulfill your dream of buying a property.